Metria installs and manages your full tracking stack - browser pixel, server-side pixel, first-party cookies, CAPI connections, deduplication and ongoing monitoring. Every event, every platform, fully handled by our engineers so you can focus on growth.
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The majority of businesses run either no pixel at all, a misconfigured one or a browser pixel with no server-side counterpart and no deduplication. Your ad platforms are optimising on a fraction of real conversions - and you have no idea how much you're missing.
Metria builds and manages the complete stack from scratch - browser pixel, server-side pixel, first-party cookies, CAPI connections and deduplication - so every conversion reaches your ad platforms accurately, regardless of iOS, ad blockers or cookie restrictions.
Metria installs and manages your browser pixel and server-side pixel as a unified system. The browser pixel fires client-side for real-time audience signals; the server pixel fires independently from our infrastructure - immune to iOS, ad blockers and cookie restrictions. Both connect via official Conversion APIs, with automatic deduplication so no event is ever counted twice.
Metria installs and configures your browser pixel - the right events, right parameters, wired into GTM, your data layer and consent setup from day one. Not just dropped in a tag.
A parallel server pixel runs on Metria's infrastructure. It fires independently on every conversion - immune to iOS ATT, Safari ITP, Brave browser and all ad blockers.
We configure a CNAME-based first-party cookie setup on your own domain. Session data and click IDs are preserved across browsing sessions for better attribution and longer windows.
Both pixels connect to your ad platforms via official Conversion APIs - Meta CAPI, Google Ads API, TikTok Events API and more. Clean, verified, first-party data to each platform.
Every event carries a matching event_id across both channels. Ad platforms reconcile them automatically - conversions are never inflated or missed, ever.
We monitor your event stream proactively. If an event starts misfiring or a CAPI connection drops, we catch and fix it before it costs you conversions.
Every Metria plan includes the complete technical stack - browser pixel, server pixel, first-party cookies, CAPI connections, deduplication and ongoing monitoring. One flat price per platform.
Our engineers review your existing setup - broken events, missing pixels, bad parameters, duplicate firing, CAPI gaps, deduplication issues. You get a written report before you spend a cent.
No obligationWe install your browser pixel correctly - right events, right parameters, integrated with GTM and your data layer. Not just dropped in a tag. Properly configured end to end.
Pixel done rightWe deploy and manage your server-side pixel on Metria's infrastructure. It fires independently on every conversion - completely immune to iOS ATT, Safari ITP and all ad blockers.
Hosted on our infraWe configure a CNAME-based first-party cookie setup on your own domain. Session data and click IDs survive Safari ITP and browser restrictions - better match rates, longer attribution windows.
Your domain, your dataBecause we control both pixels, every event carries a matching event_id from the start. Ad platforms reconcile them automatically - no double-counting, clean conversion counts, always.
Zero inflationYour server-side pixel fires from our infrastructure - not the user's device. Apple ATT, Safari ITP, Brave, uBlock Origin - completely irrelevant. Every conversion is captured.
Any device, any browserWe map your events to each platform's required naming conventions - Meta's Purchase, Google's conversion actions, TikTok's CompletePayment - without touching your site code.
Cross-platform namingFull access to your event stream - every payload, ClickID, UTM parameter and API response. Your team can validate and debug in real time without raising a support ticket.
Full transparencyWhen a lead closes in your CRM days after clicking an ad, that signal gets sent back via webhook to your ad platforms. Bidding algorithms optimise on real revenue - not just website events.
CRM + webhookA real resolution - not just an acknowledgement - within 24 hours. Our engineers know your specific setup and respond with context, not copy-paste scripts.
Guaranteed resolutionTrack every PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead and custom event - no monthly caps and no per-event charges. High-traffic sites pay the same as small ones.
No throttling, everAll PII is SHA-256 hashed before transmission. Integrates with CMPs, supports Google Consent Mode v2 and anonymous data modelling for unconsented sessions. Your data stays yours.
Privacy-firstReal resolutions - not acknowledgements - within 24 hours. Our engineers know your specific setup and respond with context. Issues fixed fast, guaranteed.
24h resolution SLADiscrepancies between Meta, Google Analytics and your ad dashboards are a symptom of broken tracking. Metria's unified stack reconciles signals across all platforms - so your numbers finally agree.
Cross-platform accuracyEvery event we track belongs to you - not us. Full export access, raw logs and complete data portability. You are never locked in and we never monetise your data.
Total ownershipEvery industry below shares the same root problem: ad platforms optimising on incomplete data. Metria's full browser + server pixel stack fixes it at the source.
Purchase events, add-to-carts and checkout steps need a properly configured browser pixel and a server-side pixel working in sync. Most stores run one broken pixel with nothing server-side - ROAS looks fine until you check real revenue.
Losing 30–60% of purchase events to Safari & ad blockers
Privacy-focused audiences use ad blockers heavily. Without a complete tracking stack, supplement and wellness brands are invisible to their own ad platforms for a significant chunk of every campaign.
Ad blocker adoption among health audiences exceeds 35%
Trial signups, feature activations and upgrades span long attribution windows. A browser pixel alone can't bridge a 30-day journey - a server-side pixel running alongside it can and Metria sets both up for you.
30-day cookie windows destroyed by Safari ITP's 7-day cap
Your users are privacy-maximalists. VPNs, Brave browser and aggressive ad blockers make a browser-only setup effectively useless. The server-side pixel is the only channel that reliably gets through.
Crypto audiences have 60%+ ad blocker usage rates
You're accountable for ROAS across a client portfolio. Without both pixels firing correctly with proper deduplication, your reporting is built on guesswork - and clients eventually notice.
Inaccurate attribution data costs agencies clients and contracts
High-intent form submissions, bookings and CRM closures need to feed back into your ad platforms. That requires a complete pixel stack with webhook integration - Metria handles all of it.
Offline conversions never reaching ad platform bidding algorithms
How Metria compares to self-serve tracking tools - same underlying technology, completely different ownership model.
| Capability | Metria Events | Other Platforms |
|---|---|---|
| Browser pixel installation & management | ✦ Installed and managed by our engineers | You install and maintain it yourself |
| Server-side pixel deployment | ✦ Deployed on Metria's infrastructure | Self-hosted or DIY configuration |
| First-party cookie setup (CNAME) | ✦ Configured on your domain for you | Manual DNS setup, your responsibility |
| CAPI connections (Meta, Google, TikTok…) | ✦ All connected and maintained by us | Manually connected per platform |
| Event naming & cross-platform mapping | ✦ Mapped per platform, no code changes | You configure per connector manually |
| Auto event deduplication (event_id) | ✦ Built-in across both pixels, day 1 | Must be configured and tested yourself |
| iOS 14.5+ / ITP & ad blocker immunity | ✦ Native - server pixel unaffected | Only if server-side is correctly built |
| Offline conversion tracking (CRM/webhook) | ✦ Full integration, handled for you | Available, requires manual config |
| Real-time event logs | ✦ Full team access, raw payload level | Dashboard view, limited raw access |
| Proactive monitoring & issue resolution | ✦ We catch problems before you do | You monitor and debug yourself |
| Free audit of existing setup | ✦ Included for every client | Not offered |
| 24-hour guaranteed support SLA | ✦ Real solutions within 24 hours | 3–7 business days typical |
| Unlimited events | ✦ No caps, no overages, ever | Plan-based limits and overage fees |
| GDPR / Consent Mode v2 | ✦ Fully managed, SHA-256 hashed PII | Customer's own responsibility |
We review your existing setup - browser pixel health, server-side gaps, event naming issues, duplicate firing, deduplication errors, CAPI connections. A written report delivered before you commit.
A senior engineer designs your full stack - browser pixel config, server pixel deployment, first-party cookie CNAME, CAPI connections, event schema, consent handling and deduplication strategy.
Our team installs your browser pixel, deploys the server pixel on our infrastructure, wires up all CAPI connectors, configures first-party cookies, sets up deduplication and QAs everything before go-live.
Conversion counts go up in your ad platforms. Access your logs in real time. We monitor your event stream proactively and resolve any issues within 24 hours - before they cost you budget.
We charge per ad platform connection - not per event, not per seat. Send as many events as you need - you only pay the flat monthly price. No hidden fees. No overage charges. The complete stack is always included. Connect what you need and scale as you grow.
All plans include browser pixel, server pixel, first-party cookies, unlimited events, free audit, proactive monitoring, real-time logs and 24h support SLA. No per-event fees. No contracts.
No credit card required. Free audit included.
“We had a browser pixel firing on half the events and nothing server-side. Metria installed the full stack, wired up Meta CAPI and fixed our deduplication. We now see 38% more attributed conversions.”
“We run Meta, TikTok and Google Ads. Metria set up browser and server pixels for all three, configured first-party cookies on our domain and handled deduplication perfectly. iOS data loss is gone.”
“I had no idea our server pixel was missing entirely. Metria installed the complete stack in two days. Google Ads CPA dropped 24% the first month - the algorithm finally had honest data to work with.”
Both. Metria installs and manages your browser pixel and your server-side pixel together as a single unified system. The browser pixel is configured correctly in GTM with the right events, parameters and consent handling. The server-side pixel is deployed on our infrastructure and fires independently. You don't need to touch either one - that's the whole point.
A Conversion API is a direct server-to-server connection between your server-side pixel and an ad platform like Meta, Google or TikTok. Metria connects both your browser and server pixels to each platform via their official Conversion APIs. This means every conversion is reported through two independent channels - the browser fires what it can see, the server fires everything the browser missed.
Because Metria controls both your browser pixel and server-side pixel, we attach a matching event_id to every event on both channels from the start. When both signals reach the ad platform, it uses that ID to match and eliminate duplicates automatically. Your conversion count is always accurate - never inflated, never missed.
We configure a CNAME record on your own domain that points to Metria's tracking infrastructure. This means cookies are set as first-party on your domain rather than third-party from an external script. First-party cookies survive Safari ITP, Firefox ETP and most browser privacy restrictions - giving you much longer attribution windows and better match rates.
We audit it first. If it's correctly configured we build on top of it and add the server-side layer. If it's misconfigured - wrong events, missing parameters, firing on wrong triggers - we fix it as part of the setup. You end up with both a properly installed browser pixel and a server pixel working together.
Yes, significantly. Apple's ATT prompt and Safari ITP restrict cookie lifespans and cross-site signals. Your server-side pixel is completely immune because it fires from Metria's infrastructure - it never touches the user's browser for the critical conversion step. If the conversion happened, our server captured it.
Yes. Metria supports offline conversion tracking via webhooks. When a lead closes in your CRM days after clicking an ad, that signal is sent back through Metria to your ad platforms - closing the attribution loop and letting bidding algorithms optimise toward your most valuable customers.
A platform is one ad network's CAPI connection - Meta, Google Ads, TikTok Ads, Pinterest Ads or Snapchat Ads each count as one. Your first platform is $299/month with the complete stack included. Each additional platform is $150/month. Add more any time - no re-setup fees, no new contracts.
Yes. All PII - emails, phone numbers, IP addresses - is SHA-256 hashed before being sent to any ad platform. We integrate with CMPs and fully support Google Consent Mode v2, including anonymous data modelling for unconsented sessions. Only first-party data is used. We never share your data with any third parties beyond the ad platforms you connect.
Yes. If your tracking pixel was lost, reset or replaced, we can replay your historical events to your new pixel. This means you don't lose attribution data from before the switch - your ad platforms continue to have a complete event history to optimise against. Just let us know and we'll handle the replay process.
Yes. Even if your domain is blocked, Metria's server-side infrastructure fires independently from our own servers, not your domain. Your events still reach Meta, Google, TikTok and every other connected platform without interruption.
Yes. Even if your domain is blocked by ad blockers or browser privacy tools, Metria's server-side infrastructure continues to capture and forward events unaffected. Our server pixel fires from our own infrastructure - not your domain - so ad blocker lists targeting your domain have zero impact on event delivery.
Yes. Metria supports all industries of all sizes, including Health & Wellness, HIPAA-adjacent categories, finance, crypto and more. We configure tracking to work within your compliance requirements - hashing all PII before transmission, supporting consent frameworks and working with your legal team's guidelines. You get the same complete tracking stack regardless of your industry.
Yes - this is one of the most common problems we solve. Discrepancies between Meta, Google Analytics and your ad dashboards are almost always caused by incomplete or misconfigured tracking. Metria's unified browser and server-side stack reconciles signals across all platforms with proper deduplication, so your numbers finally align and you can trust your reporting.
Tell us about your tracking setup - we'll get back to you within 24 hours with a clear plan. We include a complimentary free audit at no charge, reviewing your browser pixel health, server-side gaps, CAPI connections and deduplication. No commitment required.
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No credit card. No commitment. Tell us about your setup and we'll have you fully tracked, fast.